Casual blogger
Your site doesn’t generate much income, if any, but you’d be annoyed if it got hacked or went offline, so you’re looking for some essential maintenance and protection to be on the safe side.

Small business
Your site produces a little income and you want to be a little more proactive about your maintenance and updates. You might also want to learn more about WordPress to make some changes yourself.

If your site goes down, it’s a big deal. You need reassurances that your site is going to be online all the time and you’ve got plenty of backups should you need them. You also want some small changes made to your site on a monthly basis.

You’re running an enterprise-level site and you know that good money spent on maintenance pays dividends in the long run. You want everything on offer to make sure that your site runs like a well-oiled machine.